Oscar Jacobson

Client

Oscar Jacobson

Type

Brand Evolution

Year

2020

Gustaf Törling joined 115-year-old menswear brand Oscar Jacobson as Chief Brand Officer to lead a full creative and strategic transformation. Tasked with modernising the identity and positioning the brand for global expansion, he oversaw brand direction, marketing, digital platforms, retail experience, and team restructuring. As part of senior management, he played a key role in reshaping the company culture and defining a bold new vision for the brand’s future.