Indigo

Client

Indigo

Type

Brand Evolution

Year

2022

As Chief Creative Officer at Indigo, I was brought in to evolve a $3B, 75-year-old Canadian heritage brand into a modern, globally relevant lifestyle leader. I oversee all creative direction—brand identity, seasonal product collections, digital platforms, retail design, marketing, and omnichannel storytelling. Leading a cross-disciplinary team of 80+, I drive creative strategy across every touchpoint while shaping the company’s future as part of the executive leadership team.