Origins / Estée Lauder

Client

Estée Lauder

Type

Brand Evolution

Year

2017

When Estée Lauder’s Origins needed a bold reinvention, Gustaf Törling was hired as VP of Global Creative to lead a full transformation. Over 3 years, we reimagined the brand—from identity and storytelling to store design and digital and launching globally. The result: a striking, modern brand rooted in nature, now one of ELC’s top performers with double-digit growth.