Kappahl

Client

Kappahl

Type

Brand Evolution / Campaign

Year

2025

Acting as Creative Brand Advisor to Kappahl—one of Scandinavia’s most established and beloved fashion brands—Gustaf Törling advised executive management on brand evolution and creative strategy. The goal: elevate Kappahl’s position in a saturated market while staying true to its broad, family-focused base. The Spring ’25 campaign marked the debut of the brand’s new creative direction and vision.