Education First

Client

Education First

Type

Brand Evolution

Year

2019

In 2019, Gustaf Törling joined EF Education First as VP Global Creative to evolve the brand’s creative direction and internal marketing. With 55,000+ employees and 600+ offices, EF needed a bold, unified identity across age groups and markets. Gustaf redefined the visual language, built a new global Creative Studio, and led cross-functional teams to modernize EF’s omni-channel strategy—transforming the company into a more agile, digitally savvy brand.